Sandals · Visual Identity · Case Study

天鯉
TENKOI

A mark for footwear built on the myth of the koi that climbs the waterfall — not yet the sky, no longer just the fish.

Tenkoi Studio — Brand Direction cover
Tenkoi Studio — Brand concept
Tenkoi Studio — Identity brief
Color System

Palette

Copied The Everyday Paper #F7F4EE
Copied The Everyday Ink #111111
Copied The Resistance Cobalt #1E5FD9
Copied The Breakthrough Sun #F5B800
Copied The Surface Ember #E4572E
Copied The Depths Deep Water #0B2545
Tenkoi Studio — Typographic philosophy
Tenkoi Studio — Brand story on cobalt blue
Application
Tenkoi Studio — Logo applied on textile, festival zori
Stationery
Tenkoi Studio — Business card system
Tenkoi Studio — Product on feet, tabi sandals